Our team of Search Engine Marketing Specialists adheres to the undeniable truth that without a positive return on your investment, any marketing campaign, whether online or off, is simply futile. Though, at Highperformance Network we never consider any SEO campaign futile, because, with each search engine marketing campaign we manage, your ROI is at the forefront of our search engine optimizers’ minds. Every website and company is different – there is no “average” site or webpage.

At Highperformance Network, we know that what works best for one company may not work for another – and we recognize and appreciate the uniqueness of your company and would never ask you to veer away from your competitive edge and what makes your company so great: We structure your SEO campaign to reach your specific objectives and ensure your success exceeds your expectations. Go ahead, set your expectations high, we dare you. We attribute our success to your success, and we’re not about settling for less than greatness.

Google Analytics

Every one of our SEO campaigns starts by correctly setting up and implementing Google Analytics.

Your website might already have it installed, but we ensure that it’s tracking everything possible, including Google AdWords, conversion goals, email newsletters, e-commerce orders, Facebook traffic, Twitter traffic, and Google+ Local traffic.

Without analytics tracking on your website, how will your business know what is working and what isn’t?

Our aim is to obtain some baseline traffic and conversion data that will allow us to track and report on how well our SEO efforts are converting directly into sales and conversions.

Website Audit

We will do a technical audit of your existing website and deliver a detailed report with our analysis and recommendations We check for:

• Website architecture issues
• Website design implications on SEO efforts
• Internal linking strategy
• External linking strategy
• Content quality and strategy
• On page SEO factors
• Current search engine indexation

Competitor Analysis

Your offline competitors are not always your biggest competitors in the search engines. Quite often, your major offline competitors will be positioned differently online. Identifying who your real competitors are in the search engines is extremely important

We will identify who your main competitors are, what they are doing well, and then work out a strategy that allows your website to outperform them.

Keyword Research

We do a comprehensive keyword analysis of your market using a variety of keyword tools to identify the most popular and profitable keyword terms within your industry.

We generate an extensive keyword list that will continue to grow and evolve over time as we discover which keywords will be the most profitable and viable for your business to target.

On-site optimisation

We take a look at each page on your website and identify (and fix) any issues with your URL structure, website architecture, heading tags, title tags, meta description, URL’s (using 301 redirects), body text, sitemaps, XML sitemaps, robots.txt and any other on-site SEO factors.

Link Building

We help you generate relevant, high quality links to your website by employing a number of link acquisition techniques to attract valuable inbound links to your website. Having a 0ptimised website will only get you so far – having these high quality and relevant inbound links are what really helps get those top rankings.

Ongoing Optimisation

We form long-term partnerships with our clients to ensure that they get the maximum returns on investment on their website. SEO is not a “once-off” activity, it requires ongoing maintenance.

To obtain the best results of high rankings, more traffic, sales and conversions, we continuously update your website with new content and new inbound links.

We work with you to develop a sustainable content creation and link acquisition strategy which will give you the maximum long term SEOresults.

Reporting

We will keep you up to date with our detailed reporting showing you how your SEO campaign is progressing. This keeps us accountable and shows you what is working and what isn’t. It’s all well and good to get traffic, but this traffic needs to be turning into more conversions and sales.